Alternative sports experiencing unprecedented growth. Sportsbooks entering now can capture first-mover advantage before major operators scale.
Alt Sports Growth3yr+156%
Boomer Participation1yr+67%
Betting Market Size2024$2.1B
⏰ First-Mover Window
6-12 months before major operators (DraftKings, FanDuel) likely enter pickleball market.
Early books capturing 60%+ of betting volume in new alt sports markets.